Everyone knows that Facebook & Instagram Ads are currently the fastest way to build a wedding business and get more bookings. But everyone also knows, running ads without the right strategy, is a really fast way to loose a lot of money. Either by getting no bookings at all, or by getting you the wrong bookings.

Picking the right next Facebook and Instagram ad strategy for you, at this stage of your business, is and artform in itself. I am going to go over 5 different ad strategies, and how to decide which is best for you for the next season.

Every wedding vendor starts with a why.
Why you began a venue.
Why you picked up a camera.
Why you crafted floral arrangements that make brides cry.
Why you stepped into the sacred responsibility of serving a couple on the most meaningful day of their lives.

It’s the same reason we—Mayela and Tyler—spent eight years photographing and filming weddings before helping vendors grow their businesses:
Weddings matter. They’re one of the few moments in life when love, legacy, and beauty collide.

But here’s the truth most vendors eventually run into:

**Your talent isn’t the problem.

Your visibility is.**

You cannot serve more couples… if more couples don’t see you.

And that’s where the right ad and sales strategy becomes the difference between hoping for inquiries and attracting the right clients on demand.

Choosing the Right Ads Strategy Is the First Step — And It Matters More Than You Think

We’ve helped our clients book $1,614,500 in weddings in just 14 months, and one thing became clear early on:
No single ad strategy works for every vendor.

Your wedding business has its own ecosystem—your brand, your authority, your style, your average booking, the market you want to attract, and the one you’re attracting now.

Choosing the wrong ad strategy can do more harm than good.

It can fill your calendar with clients who don’t appreciate your work…
or flood your inbox with inquiries you can’t convert because your sales strategy isn’t built to support them.

This is why we built five core ads strategies.

Each one is designed to match a vendor’s exact stage of business:

1. Some use free or discounted giveaways with instant forms or funnels (simple, fast, affordable)

2. Some use no offers to landing pages or website (more qualified, higher intent, easy to mess up)

3. Some use advanced booking funnels/VSLs (hardest, highest cost, longest setup, highest payoff)

4. Some create and promote free or paid resources for engaged couples(takes advanced marketing skills & unique sales approach)

5. Some use retargeting ads (which requires active traffic that is already ready to buy, and usually using one of the above 4 methods as the retargeting ads)

You might even use 2-4 combinations of ad & sales strategies that all supporting each other (costly setup and management, but great good to diversify to decrease hard booking declines)

Each requires different benchmarks—authority, content creation, booking rate, brand strength, sales skill—before you can deploy it effectively.

We do not force anyone into strategies they aren’t ready for or excited about.

There is no “one-size-fits-all” here.

There is no “just run this campaign and hope.”

There is no “set and forget” approach (we check ads every 3 days and make strategic changes every 6-7, ads break constantly).

What there is:

A deeply personalized ads + sales system designed around your goals.

Not just where you are now… but where you want your business to be 6, 12, 24 months from today.

Because you don’t need ads that overwhelm you with low-quality leads.
And you don’t need ads that underwhelm you with too few inquiries and high Cost Per Customer Aquisition.

You need a strategy that brings in the right couples at the right time, and the sales system to convert them.

Here are some question to ask yourself to discover which ad strategy works for you:

1. What is your ad budget? Think monthly, and then weekly, and then daily.

2. How much time do you have for talking with couples each week? All ad strategies get better with more time spent with followup, but not everyone has 10-20 hrs a week to talk with couples and have consults.

3. What is your risk tolerance? How much money are you willing to spend on ads without booking a wedding?

4. Are you already booking couples at the price you want to be at? If you are not, and you want to raise your price, you may need a quick pricing & branding audit before you choose the ad strategy.

5. What price range are you at? Are you economical? Are you mid tier? Are you luxury? Are you ultra luxury? You have to know this to pick the right ad strategy, that is going to attract your ideal clients from the beginning.

6. How confident are you on your consults? What is your closing rate with your different inquiry sources? What type of inquiry sources are you getting now? Do you have strong experience selling couples from ads? Or only from organic, website, or referral couples?

7. How booked up are you already? Is your calendar wide open? Are there gaps in your season, months with no bookings? This will not only change your ad strategy, but the contents of your ads as well.

There are many more questions to ask yourself, to discover what is the first ad strategy to deploy. The next thing to learn, is how long do you stick with that ad strategy, when do you switch or ad a new strategy into the mix.

Identifying your unique path, is something we do for every client. By doing this ahead of time, you save months, and thousands of dollars figuring out your path through trail and error.

When Your Ads and Sales Strategy Fit Together, Everything Changes

We’ve seen ads go from a typical 5-10x ROAS to over 80x when vendors use the right the right follow-up and a refined consult and booking process.

This applies across all different ad strategies.

The sales strategy is what unlocks the return.
The sales is what multiplies it.

So do not run any ads without having a proven sales system to deploy to all of your new leads. Depending on how much sales psychology is put into your ads, how robust your followup sequences, and your scripts and frameworks, and client journey are, can change drastically.

Nothing is ever as simple as we expect. But when you have the right guidance, your path to success is dramatically shortened.

If weddings mean as much to you as they do to us…
Then your marketing should reflect the heart, excellence, and purpose behind your work.

-MyTy

The Wedding Agency