One of the biggest myths in the wedding industry is: “If I can just get more leads, everything will change.”

But after coaching thousands of vendors and helping our clients generate millions in booked weddings, here’s the truth:

Leads don’t grow your business.

Sales do.

Ads bring attention.
Sales convert attention into booked dates, deposits, and dream clients.

This is why some vendors get 10x returns from their ads…

while others get 80x.

It’s not luck.
It’s not pricing.
It’s the sales strategy behind the inquiry.

Think About It: Couples Aren’t Buying a Service. They’re Buying an Experience.

When a couple lands in your inbox, they aren’t just comparing prices.

They’re asking:

“Do you understand us?”

“Can we trust you with our most meaningful day?”

“Do you care about our story?”

"Do you value my family & friends?"

There is a reason why our industry requires wedding consults. An inquiry is only the first step.

This is why we always say:

You cannot run ads without a cohesive follow-up and sales strategy.

The two must support each other.

They must speak the same emotional language.

They must elevate your brand, not dilute it.

We’ve seen vendors with inexpensive ad campaigns and simple leads book 10x more revenue than vendors spending far more— because their sales follow-up was aligned, intentional, and emotionally intelligent.

Why We Teach Sales Just as Deeply as We Refine Your Ad Strategy

Most agencies will teach you how to get inquiries. (plenty that get you the wrong inquiries)
Very few teach you how to convert them. (because they just don't know sales)

We’ve spent years helping vendors master:

nurturing new leads

responding with authority

guiding couples with confidence

showcasing value instead of defending price
crafting proposals that feel personal and show you listen and increase your status as an expert
booking without pressure

building trust quickly (even in the first few seconds of conversation)

This is why our clients see such dramatic increases in ROAS.

When your sales strategy becomes a natural extension of your marketing…
you stop chasing couples—and start choosing them.

The Vendors Who Grow Fastest Are the Ones Who Understand This Truth:

Visibility brings opportunity.

Sales turn opportunity into impact.

Couples are waiting for vendors who:

care deeply about the work they do

communicate with purpose

and understand that weddings are about legacy, not transactions

If you see your business as more than a service…
If you believe your work is part of a couple’s most unforgettable day…
Then your marketing and sales should reflect that level of intention.

This is why we support you along the entire customer journey, from inquiry to booking. Because your success, is our success.

We need you to build the complete foundation for growth. So we can have a agency that also grows.

The kind of growth that brings you the couples you’re meant to serve.

The kind of growth that aligns with your why.

The kind of growth that transforms your business without compromising your values.

Because you deserve to scale your wedding business.

Your purpose deserves to be amplified.

And your future couples deserve to find you.

-MyTy

The Wedding Agency